Having a great product isn’t all there is to making good sales. We at Proactive Technology have come to understand just how important it is for us to have the perfect way of interacting with our many customers. In other words, we all need customer relationship management software to grow our businesses and today, we share with you our go-to choice that’s made it all possible to serve you dearly.
Customer relationship management, CRM, is a system that describes how you manage interactions with existing and prospective customers to the end that you increase your sales. It’s simply a system that helps you take the lead through the customer journey until they become a repeat buyer and an advocate of your business.
Consider everything that is needed to make this possible and then see it come to life in a tool or system of tools—CRM software. You can use this software to aggregate, sort, and analyze customer data so you can better serve your customers with personalized experiences, and they, in turn, are happy to buy from you—repeatedly.
A good CRM software helps you grow your business by presenting to you customer data just already discussed. But prior to 2009, even the good ones had their limitations. They were either too difficult to navigate which meant longer time is spent learning than actually doing the job. Or they were just not properly integrated with the tools you needed to interact with your customers like SMS. Even worse, a tool that was meant to help you sell better couldn’t properly place your customers at each stage of the customer journey or tell you what you had to do next. Hence, there was a need for a better—perfect CRM software. With that longing came Nutshell. And yes, Nutshell is the name of the CRM software we use and works for us.
Nutshell is one stop for all CRM needs comprising not just features that make it an excellent sales tool. It comes with marketing and engagement features as well. So, if you are still using spreadsheets or another, usually more expensive CRM, here’s why Nutshell works for us.
Have you ever wondered why we always have time to serve our customers better? It is because with CRM, we can automate tasks that would otherwise be competing for our attention. This way, we can focus on building personal relations with our customers instead of thinking about what mail to send next.
With nutshell, we do not have to manually move customers through different stages of the customer journey. We ste goals for each stage of the pipeline, and once this is fulfilled, our leads automatically join the next stage. With its visually appealing interface, the insights are great and easier to determine what’s necessary to do next to ensure a lead eventually becomes a customer.
When you get a CRM software that does what you expect from a CRM, you want to be sure of exactly what you get into. Hidden fees are absent with Nutshell. We knew exactly how much it would cost us when we sealed the deal and compared to others, it’s been a lot cheaper to maintain.
So, having what gets the job done when interacting with our customers, faster while saving time and energy and at a cost that doesn’t break the bank is why we love Nutshell CRM software, in a nutshell.